Complete guide: Pro tips for digital marketing agency (startups) by Tech Marketor

You have come to the right place- here, you will find the complete guidelines if you are planning to start a digital marketing agency. Tech Marketor got your back- follow the pro tips for becoming the best digital marketing agency all over the world.


We all know all businesses are different, but the thing that connects with all is that they add value for the customers. So, if you are also planning for some start-ups then the very first thing you need to know is what exactly is the business. You need to, first of all, finalize the nature of the business, and then based on that, you can make your business have maximum profit. Along with that, you need to know the purpose of your business- for instance, if you are planning to do a start-up for a digital marketing agency then you need to understand and figure out how you can make your agency more effective. At the same time, you have to know the right way to avoid the pitfalls that can hamper your client-agency relationship. You want to build the traffic and make as much profit as you want by putting your customer’s priority at the top, so, it is necessary for you to first finalize the business nature by making a proper list. The marketing plan should comprise of promoting startup products as well as services. To build a proper purpose, you need to make a proper strategy so that, you can know your customers, competitors, business products, services, and different marketing approaches. 


So, next what? After deciding the nature of your business, you need to choose the perfect domain name. Well, choosing the perfect domain name is important, and also note that changing it after building the business can be too challenging, so it is necessary to select the perfect domain name. To select that, you need to:

  • Select the top-level domain extension
  • Choose the incorporate targeted keywords
  • Your domain name should be easy to spell & pronounce
  • Domain names should be short and avoid hyphens and double-letter

After choosing the unique domain name, you are supposed to start building your website well and for that, you must know proper digital marketing website designs. So, tech Marketor think if you are starting a start-up then you must focus on shining your business online with the best you can. You can get amazing examples of templates and designs and then accordingly, you should choose so that customers can connect more and you can focus more on the business. Along with that, you have to:

  • Identify the customers
  • Go through the emerging trend
  • Include innovative technology

Also, if you are a beginner and looking to start an online website then these tools will help you in making it everything more elegant and easier:

WordPress: It is one of the ideal options, so you can use it for starting your blogs or if you are a beginner and want to post something on your online website.

PHP: It is especially used for server-side programming that will help you in retrieving the email sending as well as in retrieving the information.

Java: It helps in providing a simplified way to make dynamic web content. It is suitable for both pros and beginners, so you can use this too.

HTML: It is used for specifying the color, text formatting as well and aligning. So, as a beginner, you can use this to promote your website.

Similarly, .net, e-commerce, and other website tools are there that will help you in promoting your website. 

Step 3: Social Media Platforms Selections

Here it comes- the most important part- selecting the appropriate social media platform is too important for your business. It is quite not possible to be active 24 hours on social media due to a hectic schedule but you can get good returns by simply putting some effort into it. But which would be the right platform? This is the most important thing to choose and for selecting it, you need to focus on:

Identify the audience

You are required to know who is the audience and then depending on that, you need to choose the social media. To identify the audience, you need to focus on various factors such as gender, age, education, and interest.

Focus on your goals

After knowing who are your audience, you have to define the proper goals for them. To attract a large number of audiences, you need to first know their primary focus. For instance, if you are using any social media, you must know what the audience sees there so that they can show interest in your post.

The selection of social media is very important


It has around 2.7 billion users and so, we can see how individuals show interest in Facebook accounts. They generally use it for building good contacts with their old friends and so, this is perfect who are looking to build loyalty with their customers. If you are thinking of starting any new digital marketing agency, or business, then this can be the perfect platform for building a good relationship with the clients.


This is generally famous for building awareness for the brands as it has different hashtags for organizing a good conversation. One can easily find popular or say trending topics there, and it also has good coverage of the audience. So, building some events or offline relationships can be the best platform.


It is used mostly by women- it is best for scrapbooking, or one can say that it is best for saving the contents. So, if your business is about photographs, DIY crafts, recipes, or anything related then it would be the best platform for becoming the best Social media marketing agency.


It has a good number of users around 2.3 billion and has become one of the biggest search engine platforms all over the world. And many people start by searching how to and so on. So, if you need to post some content, educational or any fun-related videos then it would be the best platform.


For today’s generation, it has become one of the most widely used social media. The best part about this is, it focuses mainly on photos, videos, conversation, and many other things. If you want to generate leads then it would be best for you.

Note: Social media are the best platform for growing your brand by increasing the likes and followers. So, if you want to increase your product productivity then social media will be the right platform for you.

Step 4: Start SEO

Every company wants to be on top and so, they want to be on the first page of Google. And for that, SEO service plays an important role. Try these practical steps for making the SEO process more efficient:

Choose the proper SEO tools

There are many SEO tools such as MOZ, Screaming Frog, search console, and many others. So, first of all, you need to choose the proper SEO tool for getting the best ranking. So, start with the basis- define the baseline for promoting your website at its top.

Page Optimization

  • Page titles: You need to make sure that the site’s page titles are up to the point. 
  • Keyword Phrases: You should target the keyword phrases carefully.
  • Alt and Metadata: The Alt tag has been placed behind the image and then meta tags should be also up to the mark.
  • Technical SEO: SEO efforts should be the best and they should include site speed, site security, crawlability, etc.

Selection of relevant keywords is necessary

You need to choose the relevant keywords and for implementing the research, you need to first examine the accurate topics that are related to your brand, and business, after that, start planning your content by searching the keywords as well as analyzing different competitors. To become the best SEO service company in India, you must select the relevant keywords.

Content should be the best

You should have the best content that says everything about your products as well as brands. So, you must go for the best and most effective content. Along with that, you can take the help of SEO experts to build traffic and attract a large amount of audience. 

Try to link the profile and develop domain authority

The final steps, are to try to properly link with the profile and then need to develop domain authority. For that, you can take the help of SEO SERVICES COMPANY IN INDIA to make it with the best.

Step 5: Go for paid marketing

Paid marketing is the best option for discovering your brands and for targeting a larger amount of audience. For instance, one can go for PPC services- well, with the help of this, one can easily get the payment when customers click on the link. SEO and PPC focus on the same goal, so if you want to start up then you can opt for this option for increasing traffic and promoting your services and brand among a large number of users.

To get up your goal, you need to:

  • Create social media posts
  • High-quality images
  • Focus on messaging
  • Determine keywords 
  • Good content is necessary
  • Target customers and their requirements

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